You know you’re in trouble when you are in a pitch meeting for a site re-design and the following collection of phrases makes the committee’s eyes glaze over.
A more hackneyed bunch of web-talk circa 1999 I have never heard. It’s amazing they will get paid so much to create their ‘highly dynamic, animated and scalable web application capable of operating in a an extremely broad range of platforms’. You really should read their proposal document. It’s hilarious.
The redesign is all about graphics, images, sound, presentation. The complete antithesis of my user focused design principles (me, principles? Who woulda thunk?). So do I talk up, try to educate the committee and look like the bitter sulking employee who has had his lolly taken away or do I go against every grain of my being and let them hang themselves?
Maybe I can take noose tying lessons to pass the time.