Corporate mumbo-jumbo speak has permeated the hallowed halls of Tigerland. You know that once sports people start talking corporate there is no hope.
Here’s what they said :
Strategically the club is aiming to leverage brand equity through reward and recognition, a program that has been received most positively by our members
Here’s what they mean:
“People appreciated being given stuff for signing on or staying as members.”
Time to get real Tigers or soon no ammount of ‘brand leveraging‘ or any other catchy new age marketing buzz word will save you.